Strategic product marketing executive who builds the narratives, enablement, and go-to-market infrastructure that power high-growth technology companies.
I partner with growth-stage tech companies at critical inflection points—repositioning point solutions as platforms, executing major launches, and building the product marketing function from the ground up. Equal parts strategist and operator.
Let's Talk StrategyTransform how the market perceives your offering through strategic repositioning and compelling narrative development.
Build repeatable launch processes that align cross-functional teams and deliver results at scale.
Arm revenue teams with the positioning, tools, and training to win in competitive markets.
Build high-performing product marketing organizations and navigate companies through transformation.
Led complete repositioning of Poppulo from employee communications point solution to integrated enterprise platform spanning communications, digital signage, and workspace management. Developed comprehensive messaging architecture, narrative framework, and go-to-market strategy across merged entity of FWI, Poppulo, and SmartSpace Global.
Pioneered company's first account-based marketing program from strategy through execution. Defined market segmentation, built dedicated cross-functional team, designed integrated campaigns across multiple channels, and established measurement framework.
Established enterprise-wide competitive intelligence program from the ground up, including battlecard framework, competitive tracking system, regular enablement cadence, and ongoing training program for 100+ person sales and customer success organization.
Designed and implemented scalable go-to-market launch process orchestrating 15+ cross-functional stakeholders. Created launch templates, playbooks, and toolkits enabling consistent execution across monthly and quarterly product releases. Executed 20+ major launches across multiple companies.
Immerse in your business context—competitive landscape, customer insights, product roadmap, and organizational dynamics. Identify the highest-leverage opportunities for positioning and go-to-market impact.
Build the strategic narrative foundation—positioning frameworks, value propositions, message hierarchies, and proof points. Create the messaging infrastructure that will guide all market-facing communications.
Deliver tangible assets that bring strategy to life—pitch decks, battlecards, playbooks, launch plans, and collateral. Build the tools your teams need to execute effectively in market.
Establish measurement frameworks, gather market feedback, refine based on performance data. Build repeatable processes that enable your team to scale execution as the business grows.
Whether you're repositioning for a new market opportunity, navigating an acquisition, or building product marketing capability from scratch—let's explore how we can work together.
jensartor@gmail.com