I help B2B technology companies clarify their strategic narrative at critical moments: acquisitions, platform pivots, upmarket expansion, and category repositioning.
My work turns product complexity into a clear story that drives revenue, aligns teams, and supports enterprise growth.
Revenue growth driven by strategic repositioning and enterprise expansion
Led product marketing through successful acquisitions by Vista, Marlin, Insight, and Susquehanna
Successfully integrated and repositioned merged entities
From platform repositioning to product releases
I operate across strategy and execution. Some clients need narrative clarity. Others need hands-on launch leadership. Most need both.
Representative examples of platform repositioning, enterprise narrative development, and go-to-market transformation.
Virgin Pulse needed to move beyond a mid-market wellness story to win enterprise buyers and support a complex M&A trajectory: acquisition by Insight Partners, sale to Marlin, and merger with RedBrick Health.
Led the shift from point-solution messaging to a strategic enterprise platform narrative anchored in C-suite priorities: workforce performance, productivity, and culture. Supported acquisition positioning for Insight Partners, then drove integration messaging and value articulation through the Marlin sale and RedBrick Health merger.
Enabled expansion into multi-year, seven-figure enterprise contracts and supported successive private equity transactions during growth from $60M to $250M in revenue.
Poppulo needed to elevate its feature-led internal communications pitch into a platform narrative capable of supporting an upmarket enterprise motion. This repositioning became foundational to the Four Winds Interactive merger and Vista Equity Partners exit.
Built a platform-forward positioning strategy and executive-level sales narrative focused on enterprise change management outcomes. Created messaging architecture and sales enablement assets that repositioned the business for larger deal cycles and strategic buyers. Supported integration storytelling following the merger.
Strengthened enterprise traction, supported the Four Winds Interactive merger, and contributed to a successful Vista exit.
RethinkFirst, a portfolio company under K1 ownership, includes three distinct brands serving employee benefits (RethinkCare), behavioral health (RethinkBH), and education (RethinkEd). The portfolio required clearer positioning within each market while strengthening strategic coherence across the organization.
Developed brand-specific messaging frameworks that repositioned fragmented offerings into platform narratives. Built scalable positioning systems, refreshed enterprise sales narratives, and delivered competitive and roadmap frameworks grounded in market dynamics.
Improved executive clarity, strengthened enterprise deal pursuits, and created reusable messaging infrastructure across brands.
Disjointed messaging limited enterprise resonance in a crowded mental health and benefits landscape.
Established a structured positioning framework and executive-ready sales narrative aligned to enterprise buyer priorities.
Improved clarity in high-stakes enterprise conversations and strengthened competitive differentiation.
Multiple point solutions lacked a unifying strategic story in the K–12 market.
Created the "Whole Child + Whole Educator" positioning framework to unify offerings under a platform narrative aligned with district-level priorities.
Delivered a cohesive enterprise pitch and collateral ecosystem supporting district and superintendent engagement.
Needed clearer articulation of long-term product direction for behavioral health providers.
Developed a customer-facing roadmap narrative connecting product vision to operational and market realities.
Improved customer alignment and strengthened strategic credibility.
If you're facing a repositioning challenge, navigating an acquisition, or building product marketing capability, I'd welcome the conversation.